Past Rants, Raves & Views

Why the word ‘mobile’ is now more significant than ever.

From the iPhone to the dongle, mobile communications are now more integral to everyday life than ever before. So just what does the word mobile mean in the modern world?


In the last half decade the mobile phone’s development and convergence has liberated many people’s lives far further than just a telecommunications device. The low cost calling plans and 3G web-enabled handsets are now allowing people who previously could not afford PCs or laptops, access to the internet, social networking, e-mail and SMS. This is also a two-way street as it also allows companies that would not have had access to certain groups of consumers to use the mobile medium to develop one to one relationships with their customers and not just use traditional forms of interaction.